English public content
Company introductions, product descriptions and supplier updates must be written in clear English because they are displayed directly to global buyers.
Publishing rules
Supplier Content Standards
Clear, accurate and useful information for professional lighting buyers.
Evidence and accuracy
Product claims, certifications, factory capabilities, project cases and shipment information must be accurate and supported by appropriate evidence when requested by the platform.
Reviewed publishing
Supplier profiles, products and updates remain private until approved. Duplicate, misleading, unlawful or low-information content may be returned for revision or removed.
Six update types
Supplier updates are limited to new products, factory activity, case studies, shipments, exhibitions and technology. Each update should provide specific, current information rather than general advertising copy.